How it works
01
A made-to-order luxury house, entry beanie to Founding Coat. Real product, fair price.
02
Every item carries an on-chain NFT twin + a MORA reward — ownable membership, not expiring points.
03
Spend MORA on future drops at a deeper discount, unlock gated stores, climb the rings. A transparent share of every sale burns supply.
Two ways in
Path A — Free
$0
Create account, join community, whitelist tasks → claim Genesis starter allocation.
Qualify for the airdropPath B — Luxury
From £180
Buy a Genesis piece → far bigger MORA reward sized to spend, plus NFT twin + tier upgrade.
ShopBuying never means buying tokens. You buy a real luxury piece at a fair price — the MORA is a loyalty reward attached to it.
The loop
→ 01
Sale of a real piece
→ 02
Transparent share set aside
→ 03
MORA bought back
→ 04
Burned on-chain
25% of the margin left after costs (making, shipping, fees) is set aside for buy-back and burn. MORA paid at checkout is burned directly. Every burn will be published on-chain (Phase 3).
See live figuresThe token
1,000,000,000
Fixed supply · no minting
Base
Ethereum L2
10%
Genesis airdrop
$0
Airdrop buy-in
Rewards are sized at a reference of 1 MORA = 0.5p. This is a reference figure, not a valuation or price target.
Three rings
See the brand, buy Genesis.
Buy any Genesis item → early access + holder pricing.
Founding Coat (a permanent key) or 100k MORA / $100k → member-only drops, deepest discount, on-chain status.
Roadmap